Poland, the land of Europe’s only surviving Bison, pre-historic forests, vodka and the hosts of UEFA Euro 2012 and currently holding the Presidency of the European Union is where, Octoplus was conceived, sown, and has germinated.
Our eyes see a world that is rapidly changing with the established norms being broken every day, from the positives of the fight for emancipation by Arabs, mirroring Poles smashing communism 30 years ago, to the negatives and tragedy in Norway and riots in London.
Everything we hold as traditional, even parenting philosophy is changing so fast, driven by the masses, using technology to give opinion, meet, greet, communicate, date, and even commit suicide and grieving online.
The immediacy of life is leading to massive expectations by people. Everything must be on instant demand, reaction to all is instantaneous.
People and technology are the water in the new instant product- life; just add internet and social media!
Society’s continuing changing face and attitudes are moving like an express train, articulated instantly through social media and the net; this poses massive challenges to marketeers worldwide.
Poland our home is a world split in to two halves
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Our view from our office window is the biggest confirmation of the struggle of the two Polands, economically, politically, culture wise and more. We see the red and white of the Polish flag flying above the Warsaw uprising history museum, surrounded by modern development in progress, luxury flats for the middle class, skyscraper office blocks and towers, and the Hilton hotel.
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Urban Poland -cosmopolitan and streetwise, tolerant, yet, driven and a fast moving culture, embracing change, and new technology. Urban Poles are investigating new languages, lifestyles, new philosophies, consumerism and new shopping methods. Poles in big cities mostly vote for liberal pro-business Platforma Obywatełska.
Rural Poland -made up of small towns and villages, traditional, religious, and conservative, stricken by low wages, a lack of opportunity, and struggling with the tide of change. Fighting hard felt beliefs being removed by the scorched earth, the rapidity of change has left in their world. Yet still adaptive, and adopting those parts of modern life which are accessible and make life easier. Poles in small towns and villages vote mostly for the conservative right wing party
Prawo i Sprawiedliwość.
Mainstream marketing and planning in Poland isn’t alive to these challenges our fast moving country and society throws in our faces. Evidence shows companies using the same ads and strategies for years, plans focused on places where prices for time and space are rising, whilst fragmentation through growing choice explodes. Consumers are shifting their attentions elsewhere as ad clutter breeds relentlessly.
Prawo i Sprawiedliwość.
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| Vibrant adaptive peservering lively Octoplus |
Mainstream marketing and planning in Poland isn’t alive to these challenges our fast moving country and society throws in our faces. Evidence shows companies using the same ads and strategies for years, plans focused on places where prices for time and space are rising, whilst fragmentation through growing choice explodes. Consumers are shifting their attentions elsewhere as ad clutter breeds relentlessly.
Yes there are some notable exceptions but the rule seems to be producing the same old stuff as usual.
Too many boards of companies scared to change or not understanding the need to move with the consumers seems to be the case.
On the bright side, Octoplus was created by the demand of clients who want to break through all of that.
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| Energetic active Octoplus |
They as, Retailers, brands, and shopping mall owners all face a changing world too, with added financial constraints of banks playing with harder regulations, and pressure to increase business value to meet loan requirements in the face of stiff increasing competition. Plus they have, negative pressure on rents from tenants, and those tenants i.e. retailers are facing consumers with decreasing disposable income, courtesy of rising prices.
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| Planning works ! |
They liked how our strategies couple brand with business objectives as the core of the whole plan, that we accept no dilution of those and have no pre-judged routes, or pre-determined delivery methods, or assumptions, just a strategy to get the right message to the right people and do the job. Whether strategic, opportunist or long term the plan delivers the goods and returns their investment in their brand in value they can see.
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| Think with us |
Our enquiring minds are investigating all forces, such as attitudes, moving trends, the economy and more, which affect all consumers, and our clients markets. We apply all of this and more to our work with no subjective opinions prejudicing the process. This is what convinced our clients to help us launch our business.
Villages in the past had story tellers who spread the word by mouth, today stories tellers spread the word with their own influence through a myriad of sources and options, we just put the message where our clients consumers find it , digest it and encourage them to share our stories and messages.
The world is no longer in 360 degree mode, its 3D now.
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| Intellectual deep thinking Octoplus |
A world, where consumers are being battered by millions of messages from all directions, cutting through that clutter and involving them is what we do. We plan strategies to make a real difference through every discipline, crossing every line, breaking many rules and traditions.
After all we’re just following the strongest Polish trait- being revolutionary.
Thinking and working, long and hard, and passionate about our campaigns mixed with hard earned partying tinged with Polish fever with a whiff of Żubrówka and apple juice thrown in for good measure.
Cheers All material © Octoplus Sp Zoo Poland August 2011
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